S1+Carmichael,+Ashton

=Stage 1 - Identify Desired Results= Grade Level: 8 Domain: Speaking and Listening Standards
 * **Establish Goals (MLR or Common Core State Standards):** **(G)** ||
 * Content Area: English

Cluster: Comprehension and Collaboration Standard: Two: Analyze the purpose of information presented in diverse media and formats (e.g., visually quantitatively, orally) and evaluate the motives (e.g., social, commercial, political) behind its presentation. ||

//What understandings are desired?//
•the media presents itself in a variety of formats. •media is always selling something. ||
 * **//Students will understand that://** **(U)** ||
 * •media has a purpose in its presentation.

//What essential questions will be considered?//
•why does the media appeal to a broad public? •how does the media sell things both directly and indirectly? ||
 * **Essential Questions:** **(Q)** ||
 * •how does the presentation of media effect the purpose?

//What key knowledge and skills will students acquire as a result of this unit?//
•Important events and people: media has a close eye on what people are talking about, tailoring their coverage to feed off of this interest and how people respond to information greatly impacts the extent which the media focuses on events. •Sequence and Timeline: media does research and understands what they are selling, but they sell it using something else. that media has a focus and sells ideas/products in a variety of ways. || •justify the purpose behind why media presents itself in a particular way. •judge what the various types of media are trying to sell and how. •assume the role of a media designer and apply the various aspects of media. •compare the different types of media and their effectiveness. •analyze the different aspects of media that appeal to various age groups. •recognize that media is selling more than just one product. ||
 * **//Students will know://** **(K)** || **//Students will be able to://** **(S)** ||
 * •Definitions: media, purpose, portrayal, delivery, sales


 * 2004 ASCD and Grant Wiggins and Jay McTighe.**